INDIAN HILLS

In 1956, sixteen founding members of Indian Hills acquired land on the east side of Bowling Green, Kentucky overlooking Barren River. These men stumbled upon various Native American artifacts among the property, inspiring them to commemorate those that once inhabited the area. Their vision aimed to create a comfortable and welcoming atmosphere for their patrons who longed for an accessible place to gather socially. 
In 2020, following a tragic clubhouse fire where these artifacts, along with brand entailments and the original IHCC mascot drawing by Al Kapp, Indian Hills inquired with Imagewest Advertising to restore and refresh their iconic brand identity.

Deliverables Included: Brand Identity + Guidelines, Brand Asset Restoration, Merchandising Design  
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