EVERGREEN CIRCLE

A membership society within Lost River Cave dedicated to high-paying patrons dedicated to the park's mission in "Keeping it Green". Park infrastructure, community outreach and equity rely on the society's longevity. Creating a profitable and recognizable brand for the circle was crucial to ensure member satisfaction, new member participation, and conservation guarantee for centuries to come.

Deliverables Included: Identity Development, Direct Marketing, Product Merchandising, Brand Assets, Print Collateral
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